How Marketing Can Help Casinos Stay Relevant
From the glittering strip casinos of Las Vegas to the smoky pai gow parlors of New York City, casino visitors have plenty of choices. They can ride shuttle buses crammed with tourists, take a continuous flight to Las Vegas, or hop between Atlantic City and other gambling centers on the world’s busiest cruise lines. From the comfort of their hotel rooms, they can also log in to online gaming sites and gamble in the privacy of their own homes.
Regardless of the game they play or their location, most casino patrons share one thing in common – they want to have fun! With music blaring and coins clinking, it’s easy to get lost in the upbeat atmosphere. And while there may be a tutting or two when things don’t go people’s way, most have a great time!
The games themselves are the centerpiece of any casino. Table games like blackjack and poker are challenging competitions of skill and strategy that offer players a chance to win big. But not all casino games are created equal. Roulette appeals to small bettors and only requires a 1.4 percent advantage for casinos, while Craps draws the bigger bettors. Meanwhile, slot machines and video poker are the economic mainstays of American casinos due to their high volume, fast play, and ease of use.
While the games and entertainment options that are popular today won’t likely be the same five or ten years from now, savvy casino marketing can help them evolve. For example, casinos can focus on boosting discoverability to attract new customers. This can be done by optimizing content for keywords and leveraging proximity marketing techniques that target guests in the area. They can also focus on pursuing events and group business to diversify their offerings and create a sense of exclusivity.