How Technology Is Changing the Casino Experience
A casino is a building where people gamble and play games of chance. Casinos have a variety of games to offer, from poker and blackjack that require skill and strategy to slot machines that are simpler to understand and play. Many casinos also offer food, entertainment, and other amenities that are designed to appeal to a broad audience.
A few decades ago, most marketers were content to rely on demographic data alone to guide their marketing strategies. They knew that age, income level, and education were important indicators of casino visitor behavior. They also understood that different generations had slightly different patterns of behavior. For example, Baby Boomers and Gen X spend about 80% of their casino money on gaming, while Millennials will likely spend 30% on gambling and 70% on food, entertainment, and other services.
In addition to using technology for general surveillance, casinos have begun to employ it to supervise games themselves. For instance, they are using “chip tracking” that allows them to monitor the exact amounts of money wagered minute by minute and to detect any statistical deviation from expected results. They are also monitoring the way players react and move at a table to see if their actions follow certain patterns.
Although Casino was not as well-received as Scorsese’s other Mafia movies at the time of its release, it remains an enduring classic. It is a great movie that features strong performances from everyone involved, particularly De Niro and Sharon Stone. The film explores greed and corruption to a depth that few movies have ever attempted, but it never becomes preachy or boring.