After Goodfellas pounded its way through the cultural landscape, Casino emerged as a spiritual sequel, another mob drama starring two of that movie’s stars. Featuring director Martin Scorsese’s refusal to draw a line between depiction and endorsement, the film is both a powerful morality tale and a portrait of a vicious racket.

Something about gambling, perhaps the presence of large amounts of money, encourages people to cheat, steal and scam their way into a winning hand. As a result, casinos must be heavily security-oriented and employ a number of tactics to keep their patrons safe.

The house has a built-in advantage in most games, ensuring that it will win over the long run, even with the most diligent gamblers. That advantage, known as the house edge, means that over time, most players will lose their money to the casino. But, because of the large amount of money involved, casino operators can afford to reward big bettors with extravagant inducements such as free spectacular entertainment, transportation and elegant living quarters.

There is much more to a casino than the gaming floor, though. Many casinos also offer luxurious hotels, cutting-edge technology, flexible event and hospitality spaces, award-winning restaurants and more. To fully leverage the unique features of your casino, you need to market all of these aspects in a targeted manner to attract the right audience. To help you with that, this article explores tried and true casino marketing strategies to boost discoverability and drive in-person traffic.